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Management Techniques Guide ⏱ ~6 Min Read

Healthcare Consumer Survey

Brand perception begins online, with the local online reputation of doctors, clinics and hospitals. In late 2017, Reputation.com set out to understand how cons...

Healthcare Consumer Survey
Author / Publisher
IT Newz Hub
Publication Date
July 2025
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Executive PDF • 0+ Leaders
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Executive Abstract

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Brand perception begins online, with the local online reputation of doctors, clinics and hospitals.

In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions:
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